EP #56 | How to Get Your Brand Story Straight with Ericka Saurit
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“Interior designers are underestimated and undervalued for their work, brought onto a project far too late, or for a scope of work that doesn’t take advantage of their potential. And I want to fix that.”
Today I’m chatting with Ericka Saurit of Saurit Creative, a STRATEGIC BRAND MARKETING + STORYTELLING for interior designers and home brands.
Ericka believes that HOW you tell your story matters. It needs to be clear, concise, and consitent. She’s on a mission to help interior designers clarify their value and get that message out.
Ericka shares the 3 pillars that you have to understand and get right - in order to shift from being a business to a brand.
Here’s a glance at this episode…
[5:37] Ericka shares her backstory and how she got into teaching storytelling to interior designers and the home industry.
[13:45] We discuss the importance of brand storytelling and how it shows up across your work from your website and social media all the way into your proposals, emails, and correspondence with your clients.
[18:10] Ericka shares what most interior designers underestimate or leave out when storytelling and how we have to think about if we are a business or a brand. She discusses how to create a brand where clients want to choose you.
[24:00] We discuss the need for consistency across your brand storytelling and how important it is in what clients and potential clients remember us for.
[29:10] Ericka shares with us the 3 E’s of taking a business strategy and creating a brand.
[36:00] We discuss the importance of taking time to craft your storytelling without rushing through the process. There is so much more to creating a brand than just getting a really great logo and website up.
[44:26] I ask Ericka to share what shifts an interior designer will feel when you really nail down your brand in terms of your business strategy and creating content.
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