The Designer’s Oasis Membership

A thriving interior design business IS within reach.

You’ve spent hours listening to podcasts, downloading freebies, and posting inside free Facebook groups trying to get a handle on your interior design business. 

When all you really want is clarity and confidence that you know…

what you’re doing
…where you’re going
…and how you’re going to get there.

You’re tired of second-guessing 👏every 👏little 👏thing. 

You’re ready to be perceived as the go-to, in-demand, got-her-$#!t together designer in your area.

interior designer coach Kate Bendewald working on laptop

Imagine finally ditching the overwhelm & constant comparison game and moving toward a place of focused actions and measurable results. 

You understand running a business has a lot of moving parts.

But perhaps you’re struggling to tie it all together.

  • How does your onboarding process reflect your brand promise?

  • How does your design process lead to glowing testimonials?

  • How does your offboarding process lead to repeat clients?

interior designer and business coach Kate Bendewald working in office
kate Bendewald, interior designer and business growth coach

Now...I know you’re here because you want the nuts & bolts —

(and I’ve got that all queued up for you.) 

But I also know you’re ready for...

  • A portfolio of projects that showcases your best work

  • Confidence moving people from your Discovery Call into your paid design services

  • Healthy boundaries with clients to keep projects on track

  • A client base that trusts you and lets you guide them through your design process

  • Word of mouth referrals, repeat clients, and testimonials that showcase that special thing that only you have

Introducing, the Designer’s Oasis Membership - your home for education, community & accountability!

Here is a sneak peek of what’s inside:


  • desktop computer showing interior designer live Q&A's

    Office Hours

    Live Q&A group sessions every month to ask your most pressing questions and get the support you need to move ahead with clarity & confidence.  (First Thursdays)

  • desktop computer showing interior designer CEO  corner screenshot

    CEO Corner

    Live monthly trainings with guest experts across a variety of interior design business topics. Plus access to the vault of 40+ past trainings - It’s like Netflix for business.  (Third Thursdays)

  • desktop computer showing interior designer private facebook community

    The DOer's Community

    Join a private community of the industry’s most supportive, inspiring, and inclusive designers from around the world, representing all stages of business. 

  • desktop computer showing interior designer masterclass screenshot

    The IDBB Foundations Masterclass

    Whether you are defining your business foundations for the first time or need to revisit and clarify your business objectives, you’ll have these lessons at your fingertips to refer to anytime you need.  (Details Below)

  • desktop computer showing interior designer's resource library

    Designer's Resource Library

    Gain instant access to a library of tools, templates, and tutorials - all at your fingertips right when you need it. 

  • desktop computer showing accountability partners

    Accountability Partner Network

    Find a friend in the Accountability Partner Network. Help support each other in making progress toward your goals and overcoming obstacles on your journey to success.

I’m passionate about helping you achieve results!

HEAR FROM SOME OF OUR MEMBERS:

Testimonial screenshot showing good review for interior designer business membership
testimonial screenshot thanking business coach for masterclass
Testimonial screenshot showing good review for interior designer business membership

Masterclass Details

The Interior Designer’s Business Blueprint Masterclass is available on-demand as long as you’re a member. It’s broken into 3 Modules along with a workbook and links to related resources.

↓ HERE’S A CLOSER LOOK. ↓

Module #1 DEFINE Your Interior Design Business Blueprint with 4 Key Decisions

In this Module, we’re cutting through the noise to help you create a crystal-clear blueprint for your design business, built on four essential decisions. Together, we’ll get laser-focused on who your ideal client is, articulate the unique value you bring, design a lineup of services that fits your skills and your audience, and establish a pricing model that’s both profitable and transparent. By the end, you’ll have a strong foundation that aligns with your vision, ready to guide you as you grow.

    1. Define Your Ideal Client (And Their Pain Points)

    2. Define How You Add Value

    3. Define Your Service Offerings

    4. Define How You Will Charge

    Resources:

    • Define Your ICA Excercise

    • Define Your Services

    • Define Your Value Proposition

    • Design Fee Cheatsheet

#2 CREATE an Irresistible Brand that Attracts Your Dream Client

In this Module, we’re building a brand that speaks straight to the heart of your ideal client, both visually and in words. You'll learn how to craft a memorable brand voice, develop a cohesive look and feel, design a website that turns visitors into clients, and create standout marketing materials that make an unforgettable impression. By the end, your brand will be a magnet for the clients you most want to work with—drawing them in and setting you apart in a crowded market.

    1. Create Your Brand in Words

    2. Create a Visual Brand Guide

    3. Create a Website that Converts

    4. Create Your Marketing Collateral


    Resources:

    • Brand Visual Guide - Canva Template

    • Canva Webpage Wireframe Templates

    • Canva Welcome Packet Template

    • Canva Design Services & Pricing Guide

    • About Page Copy Editor

    • Brand Shoot Handbook

#3 ATTRACT Your Dream Clients without Feeling Overwhelmed

In this Module, we’re diving into tried-and-true strategies for bringing in your ideal clients—without the stress. From authentic relationship networking to social media that truly connects, and even leveraging your friends and family as a powerful referral network, you’ll find ways to attract clients that feel natural and aligned with your style. We’ll also cover when and how to use paid ads strategically, so they amplify your reach without draining your energy. By the end, you’ll have a streamlined approach to client attraction that feels manageable and effective.

    1. Attract Through Relationship Networking

    2. Attract Through Social Media

    3. Attract Through Your Friends & Family Network

    4. Attract with Paid Ads

    Resources:

    • Relationship Networking Tutorial

    • Social Media Planning Toolkit

    • Template - Letter to Friends and Family

    • New Client Leads Tracking Template

Step inside this incredible community if you’re ready to…

  • Stop feeling isolated in your business 

  • Gain clarity in your goals and strategies 

  • Feel confident in where you’re headed 

No overwhelm here! 

As soon as you join, we’ll guide you through a quick onboarding process so you know exactly where to find resources and where to start.
Here’s what we have in store for you…

  • Member’s Only Portal Tour 

  • Program Overview  

  • Brief Questionnaire - We want to get to know YOU! 

  • Introduction to the DOer’s Community!  

  • Invitation for virtual coffee with Kate

PLUS when you join, you’ll also access the exclusive CEO Toolkit.

I love the CEO Toolkit! This is a luxury version that will actually impact my business strategy.

As always, there are tangible tools that you walk away with knowing how to use and leverage right away.
— Audra, Swan Social Decor

Most business owners hustle & grind then pay themselves what is left over (whomp whomp). 

At Designer’s Oasis, we do things a little differently. I’ll show you how to map out YOUR custom business blueprint that puts your desired lifestyle & revenue goals at the center, then create a monthly revenue plan to get you there.

The CEO Toolkit is the all-in-one (and beautifully designed) business spreadsheet to help you Reverse Engineer Your Revenue. (Valued at $395) 

What’s Included in the CEO Toolkit? 

  • Map out your ANNUAL REVENUE GOALS with your lifestyle in mind. 

  • Understand your CAPACITY for how many projects you can take on in a year 

  • Get a clear picture of  your OPERATING EXPENSES & BUSINESS INVESTMENTS for the year so you understand where your money is going

  • Set MONTHLY REVENUE GOALS based on your services & what you charge

  • Calculate your potential REVENUE FROM EMPLOYEES whether you currently have help or are looking to hire (because YES - Employees should be earning you money - NOT a business expense) 

  • Track your CONVERSION RATES to pinpoint where potential clients fall off so you know exactly where to focus your efforts. 

Designer’s Oasis has been a tremendous help in my interior design business.

Whether it’s process, goal setting, money mindset, or client management you will definitely find something that will help your business get to that next level.
— Libby, Sharp & Grey

Sure…you COULD continue to patchwork together
a business strategy on your own

OR…you can fast-track your way
to a thriving interior design business with: 

  • A community of like-minded interior designers at your side you can reach out to for support 

  • A framework for your business to help you gain the clarity and traction you need 

  • A home base to ask your questions so you can keep making progress 

It took me years and working with 100’s of clients to hone these systems & processes and you bet I made mistakes along the way. 

I’m offering up over a decade’s worth of experience on a silver platter so you can avoid the many pitfalls and setbacks that I did. 

The question becomes…will you be ready when the next opportunity shows itself to you? 

The Designer’s Oasis Membership

↓ YOUR INVESTMENT ↓

Your Investment

Annual Membership Includes:

  • Monthly Live “Office Hours” + on-demand access to The Q&A Vault of FAQ’s (Annual Value $1200) 

  • Monthly Live “Guest Experts” + the Vault of on-demand past (Annual Value $2500) 

  • Private Community of ID Business Owners (Annual Value $600) 

  • The Interior Designer’s Business Blueprint Foundations Masterclass (Total Value $900) 

  • On-Demand Designer’s Resource Library (Total Value $5000) 

BONUS: 

  • The CEO Toolkit with a step-by-step video tutorial (Total Value $395)

Total Value - $14,295

Annual

$100/month

  • Annual payment of $1200

  • Save $200!

  • Auto-renews unless canceled

  • 🎁 Pay In Full BONUS: Ultimate Email Template Suite ($497 Value)

Quarterly

$120/month

  • Quarterly payments of $360

  • Auto-renews unless canceled

  • Perfect for early starters

You have a choice from here. 

Continue stumbling along in the dark by yourself 

- OR - 

End the white knuckling and fast-track your way to a thriving interior design business RIGHT NOW with the community, lessons, and resources at your side. 

Tina Guevara

Juliette Sebastian Interiors

Interior Designer New York City

“No matter if you’re in your 1st or 10th year - If you are ready to level up your interior design business, this work forces you into this process where you are looking at your business with fresh eyes.”

Success Stories


Hey…I’m Kate - interior designer and accidental entrepreneur.

After working for one of Colorado’s top architecture firms, I set out to launch my own residential interior design studio. 

But I missed the community and built-in continuing education opportunities that corporate life provided. 

Not only that, I learned so much (often the hard way) in my own business that I was ready to share my knowledge with other designers. 

SO…Designer’s Oasis was born. 

A place where designers across the world could come together for support, community, and learn about the ins and outs of growing your own interior design business.  

(And after scaling two 6-figure interior design businesses in two different states - I’ve got the receipts to prove it!)

How to know if you’re a perfect match for The Designer’s Oasis Membership? 

  1. You’re Ready For Massive Momentum
    You love design…but on the business side - you’re tired of “shoulding” on yourself. “Should I do this…or should I do that?” You’re tired of second-guessing every little thing and ready to get laser-focused. 

  2. You’re Willing to Make Imperfect Progress
    Perfect doesn’t exist. You’re willing to take action knowing that building any kind of a business requires you to iterate, improve, refine, and even f*ck up a few times. 

  3. You’re Committed to Curiosity
    The best business owners are the ones who stay curious. You often wonder, “How far can I take this thing?”, “Wouldn’t it be cool if I could XYZ?”, “What would happen if I simply ______?”

(Oh…and because we’re all adults here, you gotta be okay with some adult language. If an occasional F-bomb has you clutching your pearls, we may not be a perfect fit!)

A’s to your Q’s

    • Yes! As soon as you join you’ll receive instant access to your new learning portal including a virtual tour so you know where to find all your resources. As my little one would say…Easy peasy lemon squeezy. 

    • To get the most out of your experience, we require a minimum of 1 year inside the membership. After that, you can choose to stay at the level you joined with (annual or quarterly) or you can change your payment method. How quickly you decide to work through the lessons is 100% up to you. Most students finish the Masterclass within the first month or two. 

    • Office Hours are on the 1st Thursday of each month

    • Guest Experts (CEO Corners) are on the 3rd Thursday 

    • They start at 10 AM PST  |  11 AM MST  |  12 PM CST  |  1 PM EST  

    • For international students, use this time converter to determine what time that is for you

    • Yes - we understand that challenges don’t disappear as you gain more experience, the challenges just change. This program is designed to support designers at all stages of business.

      Here is what 3-year veteran member Tina said: "I’ve been doing this for 12 years. No matter where you are - 1st year, 5th year, 10th year - If you are ready to level up your interior design business, this work forces you into this process where you are looking at your business with fresh eyes.”  

  • 100% Yes! If I had had a resource like this when I first started my business, I can’t imagine the headaches and missteps I could have avoided.

    Imagine having this kind of clarity NOW in your business. You will set yourself up for massive success and profit.

    • It eliminates the guessing game.

    • Say goodbye to the stress anxiety of “oh my gosh am I doing this right or that right?!”

    • Use the “Launch Your ID Business” Checklist inside the Resource Library

  • Absolutely! I don’t believe in a one-size-fits-all approach to business.

    Everything in the course applies to Design-Only, E-Design, Designer-for-a-Day, and more.

  • Yes, 100%! In fact, we currently have students from all over the globe including the UK, Africa, and Canada.

    All of the Masterclass lessons are available on demand inside your member’s area.  If you can’t make the monthly events live, we share replays also found inside your member area.

    • First, I want you to feel confident this membership is right for you…If you are still on the fence and have questions, please email us at support@designersoasis.com

    • We do not provide refunds if you change your mind. You can cancel your membership at any time. Your membership will not auto-renew but you will maintain access to your membership until your access expires.

    • We understand people choose different titles to describe the work they do.

    • If you provide one-on-one design service to clients (residential or commercial), this program is for you.

    • This program is probably not a fit if you are a stager for home sellers or provide B2B services.

    • No. We found that students had the most success when they focus on one Masterclass at a time.

    • For this reason (and to make it more affordable), we have included the most important Masterclass:
      The Interior Designer’s Business Blueprint - The Foundations (See details above)

    • The other masterclasses are available for purchase as needed.

    • When you join the Membership, you’ll be offered the “Complete Workflow” Masterclass Bundle at checkout.

interior designer coach Kate Bendewald in bold dining room
Interior Design Business Coach in living room

Friend, leaving my corporate architecture job over 10 years ago was the biggest, scariest, best thing I have ever done.

What I learned there was invaluable, but what I’ve learned since then is immeasurable. I’m laying it all out for you. 

Having my own business has allowed me the freedom and flexibility I needed to be available for my two kiddos. Now, I can be around more and watch them blossom into amazing young humans. 

I’ve made more money working for myself than I ever would have under someone else. 

I’ve helped transform the lives and homes of 100’s of clients - mostly from word of mouth and many repeat clients with the testimonials to prove it. 

I’ve also made mistakes. And it’s in those moments that I’ve learned what doesn’t work as well as what does. 

And more than anything, I want to help you on your journey too. 

Should you choose to accept my invitation, I promise - if you put in the work - you too can have an interior design business that can change your life. I hope you’ll join me

With my whole heart, 
XO, Kate