#8 | Services & Investment Guide - Why your Business Needs One
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I find it’s better to guide the client to the service type that you think is the best fit, versus laying out all the options and making your client decide.
Years ago, I had a wonderful Discovery Call with a photographer who I was interviewing for a project. When we wrapped up, she sent me a drop-dead gorgeous PDF that showcased her work and also broke down her process and all of the investment details.
She offered premium services and it was a huge investment for me. I wasn’t ready to commit over the phone; however, after spending time reviewing the guide she sent, I decided to proceed and guess what…she got the job.
It was at this point, I decided, I needed to create my own guide, which I call the “Services & Investment Guide.” And let me tell you my friend, it has been a game changer in my business. I convert more potential leads into happily paying clients faster and with greater ease.
In this episode we answer questions like…
How does your Design Services and Investment Guide work with a Discovery Call?
What are 3 Things the guide helps you achieve in terms of potential clients?
What’s Inside the Guide? If you already have a services guide, keep listening b/c you may have some important information missing that you might want to add.
Here’s a glance at this episode…
[05:05] We discuss how I use the guide in my Discovery Call to complement what we discuss and what may be ideal for their project.
[06:30] I share 3 things the Design Services and Investment Guide helps you achieve in your business.
[09:50] I start answering some of the commonly asked questions like “isn’t this info already on my website?” and why this guide is necessary to help present the right information at the right time.
[11:50] How is the Design Service and Investment Guide different than your Welcome Guide? I share a few reasons why I use both and how they differ.
[13:52] I jump into what is included, how to create, and how to grab a template if you don’t want to start from scratch!
[24:58] My Challenge for you this week! If you don’t already have a Services and Investment guide for your business, get started on that this week!
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