#18 | From Pharmacist to Luxury Virtual Designer with Lauren Sullivan
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You have to be able to evaluate if they are someone who is going to be able to take this design and run with it OR if they are someone who really needs full service.
Today I sat down with one of the Designer’s Oasis Members, Lauren Sullivan of Well by Design, a luxury virtual interior design studio based out of Tennessee.
Well by Design has been featured in multiple media outlets including Homes and Gardens, Southern Living, The Zoe Report, and more.
After nearly a decade as a pharmacist, Lauren’s two greatest loves—interiors and helping others feel their best—became more connected than ever with the launch of Well by Design.
Lauren helps homeowners nationwide create refined spaces that bring balance to their lives through a bespoke virtual experience. Never one to sacrifice style or substance and always finding the nuanced details.
Lauren seeks to prioritize the health of her clients and the environment by choosing safe, organic, and sustainable materials while working with artisans and small businesses as often as possible.
With an eye for timeless design, Lauren prides herself in tying together the tiniest of details that truly make a space feel unique to each client.
In this episode, we talk about…
3 critical elements of working with clients virtually
Lauren’s experience of building her own home and how that has helped prepare her own clients for the road ahead
Here’s a glance at this episode…
[03:40] We start with an introduction of Lauren as she shares her story about going from being a pharmacist to an interior designer!
[11:10] Lauren shares with me how she came up with the name for her business, Well by Design and about the business’s goals and intention.
[18:46] Lauren is in the middle of building her own home and she shares the process and what she has learned.
[23:57] We discuss how interior designers fit into the “team” of architects, builders, and contractors.
[27:08] Lauren shares how she came to the decision to do virtual design services. We also talk about how Lauren runs her design services. Communication is a key and we jump into that.
[40:45] We talk a little bit about pricing tiers with virtual design services and how Lauren has set this up in her business.
[50:13] Rapid fire questions with Lauren!
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