EP #51 | How to add a Lead Magnet to your Marketing Strategy with Katie Boyce
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Great marketing should make our consumers feel like they WANT to open that email and look at the blog post or podcast.
We have all had those moments where marketing may have put us off because it was a little “icky” or overly done but today’s guest Katie Boyce is going to help us with copywriting and brand messaging that feels just right!
Here’s a glance at this episode…
[6:15] Katie shares what a lead magnet is, why they are important, and how to decide that you need one (hint: we all do!).
[13:20] Katie dives into what type of lead magnet attracts the right client, what can set you apart, and what really makes a good lead magnet.
[22:04] We discuss what comes after you create the lead magnet from putting it all together, the tech side, the nurture sequence, and all that comes along with having a successful lead magnet. She shares how the days after they are delivered the lead magnet is really key in conversions.
[28:50] We chat about email service providers and tech tools you can use to build your welcome sequences and how to keep moving forward even if this part is intimidating for you!
[35:00] Katie shares what emails should be included in a welcome sequence and how to build out an email sequence that will keep your subscribers interested and engaged.
[42:00} We discuss when it may be best to hire a copywriter and how a copywriter can help you really nail down your brand messaging to attract the clients you really want.
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