# 75 | Copywriting Strategies for Interior Design Websites with Masha Koyen

Interior design Business1-Launching2-EstablishingWebsiteBranding

Mar 21

“If you capture what really matters to your clients, your copy will be gold and resonate with the audience.”

When it comes to copywriting, if you try to speak to everyone, you end up speaking to no one. If you don't have a clearly defined audience in mind when you're creating copy, your message ends up diluted and can feel all over the place.

In today's episode, I am joined by Masha Koyen of Content Vertical where she offers strategic website copywriting services to designers all over the world. Masha uses a data-driven approach to uncover the secrets to what makes your ideal client tick and then writes compelling copy that speaks directly to them through your website. Masha joins us today to help us all understand the importance of tailoring your message and how to just get started.

Common mistakes in interior design website copy

There are a few common mistakes that interior designers tend to make when creating the copy for their websites, which in turn, can attract the wrong clients or leave potential clients confused. Masha highlights that a few of these include:

#1 - Trying to speak to a broad audience

It can be tempting to try and talk to every client without defining a type of client you really want to work with but by trying to talk to everyone, we can create too much noise and a diluted message.

#2 - Lack of clarity and generic language

Not being clear about your message or being overly generic can leave your interior design website feeling impersonal or unoriginal. The goal is to create a site that speaks to who you are as an interior designer to help you stand out and connect with your potential clients

#3 - Not prioritizing copywriting on your interior design website

Creating a website just to have a website can be a downfall for many designers as without focusing on the words and message you're putting out into the world may attract the wrong clients (or none at all).

#4 - Not updating your website as your business evolves

We know, we know - it's hard to keep up with all the things when your business is growing but as your business grows, your services change and your messaging may as well so it's critical to keep your website and messaging up to date.

Using SEO and Brand Voice in your Copywriting

Prioritizing SEO in your copywriting for your site is a hot topic and while it is important to use keywords and catchy SEO driven headlines, it's equally important to use human writing that really speaks to you and what motivates you so that you naturally grab the interest of your target audience.

With interior design businesses relying on referrals so heavily, it's just as important to make sure your website speaks to who you are your interior design work while SEO make take on a slightly lesser role in this case.

Developing your brand voice and brand message is the first step in creating effective copy that feels audience-centric, tells a story, and evokes a reaction in your audience.

Building in a call to action (or a few!) on your website

Having a lead magnet and a call to action on your website are important in allowing potential clients to easily take the next step with you, whether that is a discovery call, an inquiry, a phone call, a download, etc. While you want to include a few calls to action and lead magnets, you also want to balance these out by including information and enticing the client to click.

Think of any call to action, especially on your homepage, as not just a button, but a compelling reason to reach out to you by speaking to your ideal clients desires or pain points.

Copywriting can ultimately help your website become a screening tool that helps your ideal client find you and allows for objections to be addressed via your website copy. Ideally, your website will include sections touching on pain points, designers, benefits of working with you, your unique value and then how to take the next steps.

Resources mentioned in this episode: