# 98 | Unlock An Enduring Business by Nurturing Client Relationships with Gideon Mendelson

Interior design Business2-Establishing3-ScalingAttracting ClientInterior Design Process

Oct 31

"I have this inherent comfort selling myself, meeting strangers, talking about the core competencies of my business and the different verticals. It just comes more naturally to me because I grew up with it so my advice is to get comfortable." - Gideon Mendelson

In today's episode, I sat down with Gideon Mendelson of the Mendelson group in New York. Gideon is one of the smartest, most honest, and down-to-earth designers I have ever had the pleasure of meeting. Our chat is a masterclass in running a business that endures. Gideon, who grew up in New York, had the privilege of being able to look over the shoulder of his late mother, Mimi Mendelsen, a highly sought-after interior designer in her time. Fast forward to today, and Gideon credits both of his parents as well as his early career influences, college, and his tennis career with helping to shape his work ethic, business acumen, and creative spirit. Today, he is at the helm of his design firm working with clients nationwide. Gideon and I chat about his process for onboarding clients and gaining their trust. We talk about the reality of being a multifaceted designer who understands business and design and the importance of surrounding yourself with the right people, as well as the real value of nurturing clients throughout their experience, which can lead to lifelong clients and friendships for a business that endures. This is a don't miss episode!

Tennis to Interior Design

Gideon's transition from playing tennis at Columbia into an eventual shift to studying architecture and film helped him build his work ethic and creative spirit. He shares how his film studies made an impact on his design work, particularly in composition and form proving, once again, that interior designers truly come from all backgrounds. He began his early career working at the William Morris Talent Agency and then decided to pursue interior design. He also had the pleasure of working with Stephen Gamble, a mid-century designer. Throughout his early career, he truly learned the importance of being involved in the sales process from start to finish as the interior designer on a project.

Building a Design Business with Mimi Mendelson

Gideon shared with us how working alongside his mother, Mimi Mendelson helped him learn the importance of building client relationships. After his mother's retirement and a particular client project, he was led to the formation of a design firm. He shares the initial challenges, financial support gained through major products, and how he really got the firm off the ground. Client relationships, trust, and truly nurturing clients every step of the way lead to not only a successful business but also repeat business and lifelong client relationships.

Onboarding Clients and Building Trust

Onboarding clients is always a hot topic among interior designers and Gideon believes in being a part of the initial conversations and using qualifying questions. Gideon explains his approach to onboarding clients, including initial conversations and qualifying questions. He describes the importance of understanding the client's needs, budget, and potential for repeat business. His firm uses a "what, how, why" presentation to educate clients about their processes and services. They also have strong documentation and communication standards to ensure they are building trust and ensuring a positive client experience every step of the way. Gideon's firm introduced the concept of a Client Service Director whose role is to manage client communication and ensure a seamless experience. This role has evolved over time but it has been crucial for clients to have a dedicated point person for their communication.

Balancing Creativity and Business

It is such a challenge to run a design business and also nurture your own creativity. If building a firm, it is crucial to surround oneself with a talented team to balance strengths and weaknesses. It is also crucial for designers to be comfortable with business management and to seek help where needed when it comes to the actual business parts of the job.

Nurturing Client Relationships for Repeat Business

Working with and nurturing current clients for repeat business is such a huge part of building a client base that not only wants to return for your services but shares your name and refers you to others. Ensuring a positive experience and fostering those long-term relationships can be a step that is easily forgotten in the design industry when you are busy churning out projects and don't have the right systems in place. Gideon and his team emphasize the value of understanding client needs and providing personalized service to meet their expectations.

Building a community of like-minded interior designers, mentors, and a strong team can help create the longevity in your interior design career that you are looking for. Finding a way to integrate family into business and create a lifestyle that suits your needs as well as builds a legacy for your children can be a strong driving force and is usually made possible through a supportive and well-supported team.

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